Starr Whitehouse wishes health and safety to all our neighbors in New York City, Atlanta, and the world. Our staff is working remotely in accordance with CDC guidelines to provide uninterrupted service to our clients and continue crafting open spaces that offer social connectedness, physical health, and mental well-being to our urban communities.

Flatiron/23rd Street District Streetscape

New York, NY

The Flatiron/23rd Street district includes many of the streetscape attributes characteristic to the City of New York: planted center islands on wide avenues; architectural gems such as turn of the century cast-iron buildings; and the interstitial spaces created from the diagonal pathway of Broadway and the iconic Flatiron Building. With new streetscape improvements, the... Continue Reading

The Flatiron/23rd Street district includes many of the streetscape attributes characteristic to the City of New York: planted center islands on wide avenues; architectural gems such as turn of the century cast-iron buildings; and the interstitial spaces created from the diagonal pathway of Broadway and the iconic Flatiron Building. With new streetscape improvements, the Flatiron/23rd Street District now offers even more of a unique neighborhood identity, ensuring pedestrian safety and boosting economic vitality in the area.

In 2008, Starr Whitehouse was retained by the Flatiron/23rd Street Partnership to develop a streetscape plan for their business improvement district (BID) as a guide to maintaining and enhancing the district’s unique character and expanding development. Starr Whitehouse conducted site inventories of existing conditions, developed recommendations for streetscape amenities, including the public plaza at the intersection of 5th Avenue and Broadway, and created a phasing strategy for implementation. A final report was provided for local business owners, district stakeholders, and city agencies. The BID has adopted many of the recommendations, such as tree guards on major street, public plazas, lighting improvements, and landscaped medians.